Jan/2022 - Jul/2022
Gentle Monster
Gentle Monster Shinsegae Department Store (Gangnam Branch) | Sales Assistant
As a dedicated sales assistant at Gentle Monster's Shinsegae Gangnam branch, I played a pivotal role in promoting and showcasing our diverse eyewear collection. Situated within a department store, the brand's clientele spanned across a wide demographic, engaging with customers ranging from their 20s to their 50s.
Working with Gentle Monster, a brand predominantly targeting the MZ generation, I recognized the significance of every customer interaction as a potential introduction to the brand, particularly for those over 40 unfamiliar with it. As a result, I prioritized conveying Gentle Monster's brand essence, comprehensively articulating its design intricacies, and highlighting the functional aspects of products to create impactful first impressions.
My tenure as a sales assistant was an innovative journey that underscored the pivotal role of effective communication in fostering consumer relationships. It highlighted the quintessential importance of a 'sales assistant'—acting as a vital bridge between the brand and consumers. By engaging directly with customers, I realized the crucial role I play in amplifying brand resonance and directly addressing customer needs.
Within this role, I consistently assisted an average of 50 customers daily, significantly contributing to an approximate revenue boost of £2,000. Leveraging effective sales presentations, I not only enhanced brand recognition but also bolstered Gentle Monster's reputation. Moreover, I adeptly handled customer complaints, employing a needs-based analysis to address concerns and elevate overall customer service standards.
Furthermore, Gentle Monster's innovative advertising strategies and collaborations across diverse industries positioned it not just within the eyewear market but also as a trendsetter in the larger fashion landscape. This exposure enabled me to grasp evolving fashion trends and understand the dynamics of brand positioning and marketing strategies.
