Hello! I am Alice :)
Let me introduce myself. This is Alice Park, and my full name is Alice Sooyeon Park. I’m currently pursuing a master's degree in Fashion Marketing at Nottingham Trent University :)
I was born in Cheongju, a small city in South Korea, and moved to Seoul alone at the age of 18 to my bachelor's education. From a young age, I had a passion for fashion, art, design, music, sports, and film, which was greatly influenced by my parents.
My mother, who owned a fashion store, had a strong interest in fashion and design, while my father enjoyed sports and movies. Naturally, I became fascinated with fashion, sports, and film. I spent time reading books and magazines with my mother and watching sports games, movies, and dramas with my father. The field I found most intriguing and felt particularly talented in was fashion, which ultimately led me to pursue a study in the fashion industry.
At Seoul Women's University, I majored in Fashion Design & Marketing, gaining knowledge in fashion design, materials, marketing, and costume history. It involved the luxury and beauty industries.
Through practical projects, I developed skills in styling, fashion trend analysis, and merchandising, complementing my theoretical understanding of fashion design and marketing..
This experience broadened my passion for marketing and communication, leading me to double major in the Division of Communications & Media, where I studied journalism, advertising, PR, and video making. I also specialised in Business Communication, gaining a deeper understanding of marketing, advertising, and PR, while honing my teamwork, leadership, and project management skills through numerous group projects.
Alongside my studies, I gained experience working part-time and as a working student with various global brands.
As a sales assistant at global fashion brands like Gentle Monster, Sacai, Lucky Chouette, H&M, and ZARA, I engaged directly with consumers and developed skills in visual merchandising and communication. This experience enhanced my customer management, sales skills, and interpersonal skills.
Additionally, working as a marketing and editor working student for brands such as Levi's and Seoul Showroom, I further developed the practical skills and competencies needed for my roles.
After graduating from Seoul Women's University, I supported the merchandising and e-commerce teams at Etro Korea as an intern. I enhanced my skills in data analysis and visualisation using Excel, PowerPoint, and Google Analytics through tasks such as sales consolidation and analysis, product map book creation, trend analysis, and curation. Supporting both teams allowed me to acquire the skills necessary for each role, and through teamwork, I proposed creative ideas and strengthened my project management skills.
After my internship at Etro, I pursued a master's degree in Fashion Marketing at Nottingham Trent University, where I've expanded my knowledge in fashion marketing, luxury brand management, international fashion management, and fashion communication. Working with colleagues from diverse nationalities and backgrounds has helped me improve my international communication skills. Through both academic and practical experiences at Nottingham Trent University, I've further deepened my understanding of the marketing field.
I have a wide range of interests, including fashion, sports, film, art, architecture, interior design, and music. In my free time, I watch videos or read books on these topics. My friends often call me 'Sookipedia' due to my broad knowledge. My hobbies include working out, watching movies, and reading, with a particular passion for Pilates and running. Running helps me clear my mind and focus, which is crucial for my mental well-being. Also, I do love travelling and spending time with my family and friends. They are always my motivation.
I have an outgoing and cheerful personality, and I adapt quickly to any environment. I enjoy taking on new challenges and always show persistence by giving my best to everything I do. Having been accustomed to the Korean way of working, one of my strengths is completing tasks swiftly and accurately.
I aim to apply my knowledge of marketing, communication, management, and business consulting across various industries. I aspire to be a well-rounded and creative professional who can provide integrated and innovative solutions based on my experience in fashion and other industries. I am confident that my academic knowledge and practical experience will enable me to exceed expectations in any team or organisation.
Key Skills
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Soft Skills
Leadership & Project Management: Team building, decision making, conflict resolution
Communication: Public speaking, technical writing, presentations
Problem-Solving & Critical Thinking: Analytical thinking, creative thinking, design thinking
Time Management: Prioritisation, multitasking, meeting deadlines
Interpersonal Skills: Empathy, emotional intelligence, adaptability, active listening
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Hard Skills
Data Analysis: Google Analytics, Excel
Visualisation: Powerpoint, Photoshop, Illutration, Indesign, Premierepro, Aftereffects
Marketing & Business: SWOT Analysis, OKRs, Market Research, Competitor Anaiysis, Digital Marketing, Branding, Campaigning, Public Relationships, Social Media Marketing, Advertising
Trend forecasting: Trend Analysis, Trend Research
Financial Modelling & Risk Management: Budget Analysis and Forecasting, Risk Analysis and Mitigation
Fashion: Styling, Visual Merchandising, Buying, Product Curation, Photography
Sales: International Sales, Product Inventory Management
Writing: Journalism, Online Journalism, Copywriting,
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CV (Resume)
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SWU Certificate